VMS

The VMS market in pharmacy is continuing to show strong growth. Seven Seas remains the No. 1 vitamin brand - a tried and trusted brand with strong heritage.

Seven Seas Active 55 is brand leader in the Joint health category, one of the fastest growing categories in VMS. This year sees the launch of Active 55 Projoint Liquid, a new breakthrough product which provides maximum levels of glucosamine (1500mg) and omega-3 to help relieve joint aches and pains.

Multivitamins is another category that is growing strongly. Multibionta from Seven Seas is the only multivitamin to contain probiotics, which protects those with busy, hectic lifestyles from common illness.

As today’s consumer is now more conscious and pro active about health and well being, VMS sales look set to continue.